How a Spanish Law Firm 10X’d Their Leads & Slashed Costs with One Major Shift
The Struggle: Wasted Ad Spend, High Costs, Low Conversions
A Spanish-speaking criminal defense law firm in the U.S. came to us frustrated and stuck. They were spending tens of thousands every month on digital ads but barely seeing results.
📉 Lead volume was unpredictable. Some months calls trickled in, others surged without explanation.
💰 Cost per lead (CPL) was unsustainable. They were paying way too much for every case inquiry.
⚠️ English Ads? A Complete Bust. 📵 Calls from English-speaking leads rarely converted into paying clients.
🚨 On top of that? Traditional Google Search ads were draining their budget, but they couldn't compete in a crowded market.
Something had to change—fast.
The Turning Point: Going All-In on Spanish Marketing
We analyzed every inch of their campaign and found two major flaws:
1️⃣ They were wasting money on English-language ads that weren’t working.
2️⃣ Their ad strategy was outdated—stuck in the old ways of running search ads.
🔥 The Fix?
We shut down the underperforming campaigns and rebuilt everything from the ground up—leveraging the most advanced ad technology combined with 100% Spanish-language targeting.
🔹 Precision Audience Targeting – Zeroing in on Spanish-speaking clients in key regions.
🔹 Call-Only Ads & Mobile Domination – Connecting prospects directly to attorneys in one tap.
🔹 AI-Powered Ad Optimization – Letting the data work for them, not against them.
🔹 Landing Page & Messaging Revamp – Converting website visitors into actual cases.
💡 The result? Their marketing machine went from broken… to unstoppable.
The Results: A Night & Day Transformation
In just a few months, the firm’s numbers skyrocketed:
✅ Leads exploded—10X growth! 📈
✅ Cost per lead dropped by over 90%! 💰
✅ Consistent, high-quality Spanish-speaking clients.
🔥 Before working with us?
Wasting money on outdated ads that didn’t convert.
🚀 After working with us?
A steady pipeline of ideal clients at a fraction of the cost.
The Takeaway: Speak Their Language, Win Their Business
For Spanish-speaking law firms, splitting focus between English and Spanish is a mistake. But even beyond that, how you structure your ad strategy can make or break your firm’s success.
Our data proves it—going full Spanish + modernizing their Google Ads approach was the best decision this firm ever made.
If your law firm is tired of burning cash on bad leads, let’s talk. We’ve cracked the code on turning paid ads into a high-performance client engine.
📩 Let’s scale your firm →